Part II: Setting the Stage
Now we look at the presentation of one’s work and one’s self as a photographer, with suggestions both conceptual and practical as to how to go about this. The first areas covered are pretty familiar to us at this point, being the sequencing of a series and the formation of artist statements. I was particularly drawn to the quotes given here (which is altogether a nice entry in these kinds of books, to hear straight from a range of professionals who’ve been down this road):
Conor Risch of PDN mentions printing and hanging all the initial photos in a series and “living” with them for a while to feel out what belongs and what doesn’t; Katherine Ware, a curator, mentions that “your image has to attract an audience by itself, it’s true, but your statement can help viewers stay with the picture and enter its world.”
From this point on the areas covered are much more business-y: some are quite useful and others I found not as much. Editioning and pricing are elements that I feel I haven’t approached yet, but no reason to be prepared sooner rather than later. Having a brand and logo aren’t that important to me, personally, though could be critical depending on one’s occupation, of course. The portion on websites is handy and key for us at the moment, for sure.
Now the last bit on social media is problematic, but that’s to be expected for an area that is mercurial and for a book that is now five years old. I don’t think Facebook, at present, is regarded with as much significance for independent artists; Twitter is likely more popular than Facebook, though I’m not sure how helpful it is to emerging entrepreneurs. Instagram, though, got the real short shrift! For visual professionals, certainly, I feel that Instagram is the key player here. And Hootsuite? I don’t know what the hell that is.
The real takeaway, and element that has not changed in the past years, is that social media is important to us professionally, apart from however we use it recreationally. So, again, with the section an overview that, perhaps because it attempts to cover a wide range of intentions, provides insight at least some of the time. Who knows that the parts which don’t reach me today won’t be more relevant some day later?