Book Response

I thought this book was very similar to the book we are reading for senior show, Art/Work. I do appreciate this book because it is focused on photographers, unlike Art/Work, which is very generalized. A lot of the other book's content is not relevant to what I am trying to do so this book was a good break from the other.

I also find pricing my work difficult. Art/Work suggests that you price your work according to how much it cost you to make it. I feel that photography is harder to price. I could estimate  the cost of the frame and print; however, how would I go about figuring out how much "equipment" I used. For instance, I buy a $500 lens.. am I supposed to figure out some sort of equation to add in the cost of my equipment + the cost of the frame and the print? Crusade for your Art advises you to price your work based on how much money would would like to receive for it. I feel like I am not experienced enough in prices to know how much I would like to receive for a print.

When reading the "Branding" section, I found it interesting that the author advises us to create our business cards first. I personally disagree with this. I feel that you should make your website prior to this because you are most likely going to put a link to your website on your card. If you give someone your card and your website isn't ready then what will happen? Someone will see your website looking incomplete. For me, I think it is important to create the website first because of this reason.

I also thought that the section "Selling Your Work Online" was interesting. Before reading this book, I had not read many things regarding selling prints. I don't know how I feel about selling my prints online. I somewhat feel as though galleries and museums would be turned off from representing you since they do not know how much of your work has been sold online. I kind of lean more towards the argument that selling work online does decrease the value of your work, since the only work I've seen sold online seems very commercialized.

Overall, I found the book to be a quick, easy read. I didn't dose off, like I do when reading most other books. I thought it was straight-to-the-point and relevant to photography. I also appreciate the comments made by people in the art world, including photographers and publishers.