Response to book

First of all I want to say that I really like the color choice and texture of this book. I was also really happy when I got it in the mail that it was not huge. I am really glad that this book was not long and boring. Every section was to the point and did not ramble on about the same thing for pages and pages. It covers a lot of information in a small, easy to read book. It is also really similar to the book we had to read for Senior Show. 

I think that this book is great for fine art photographers. Even though I do not want to pursue fine art photography there was a lot of information that was helpful and that I could use. I needed the reassurance with my name being used as a logo. For a long time I have been going back and forth with the thought of needing to create an image as a logo instead of just using my name. I have also been unsure if I needed to change my email address to match my website and this book helped me make that decision. I think that it definitely sounds more professional to have your first and last name for your website as well as you email address. It's also a lot easier for clients to remember. I still can't decide if I should have a separate business card for cosmetology and photography. It would be easier to just have one. I also combine both professions into one job. I think that since I can do the hair, makeup and be the photographer for a photo shoot it would be ok to just have one business card. 

One thing that I thought was kind of funny was that in the marketing section Schwartz says to have your twitter handle on your business card. She doesn't say, "it would be a good idea to have your twitter handle" she says, "to" have your twitter handle. I guess she assumes that everyone has a twitter account. She does mention later about Facebook and how it is, "the baseline social media platform" and how so many people have it. I'm not a fan of social media for personal use but I think that Facebook would be the best way to get information out to almost everyone about your business. I also like instagram because it is photo based which fits right into the industry we are entering. 

Something that I learned from this book was about editions. I know that an edition is only a certain number of a particular image but I did not realize that a different size started a new set of editions. I always thought that if the image was the same that it was a part of the same edition. I felt like the book read my mind because as soon as I was thinking, "well what if I want to make more prints!?" Then I read about making AP editions. I don't think that making editions would be a good idea for me. I'm too indecisive. 

Did anyone else notice the horrible type setting in this book? They must not of had a good graphic designer. They also put a space before and after an m dash which David Shields always said was not allowed. 

Overall this book was helpful. Even though it was geared towards fine art photography there was a lot of useful information for me. It will be good to have to refer back to if I have questions or to pass on to another new photographer in the future.