In chapter 3 the author talks about the importance and techniques for setting goals in your work. The relevance for the show or exhibition is probably the most important factor. If your work doesn't fit the idea or theme for the gallery then it makes sense that you won't be selected. The author also mentions some of the requirements of applying for an exhibition which are pretty much basic information. Schwartz also includes information about attempting to publish your work in a book. The most interesting part about to me was the competition section. She said its important to refer to competitive titles but explain how your book provides something different and/or better. I feel like that's probably where a lot of people struggle or they shoot themselves a in a foot.
In the last part the author talks about the possibilities that a portfolio review can bring. They allow you meet industry leaders and directly show your work to possible curators and gallerist. In addition she wants you to be cognizant about what you should want to get out of the review. If you're in the stage in your career where you just need advice "direction on content" then going to a local portfolio review would be a better route.
need to see images
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