Barry Green: Chapter 2 Recap

     Chapter 2 elaborates our need to advance the art work. Just because we as artists finish making something, does not mean the work is done. If anything, the work has just begun. This is due to the limitless opportunities we have with artwork. Some of which include: marketing, advertising, social media, politics, and logo designing. Whichever route we choose to go, we still must consider all plausible opportunities. We also need to work as if we are trying to utilize all opportunities. 

    To better navigate, chapter 2 breaks down two optional paths. One is commercial and the other is fine art. Both paths of work require the same technique. You plan, execute, and then review. You first need to figure out what you are shooting and why. Ask yourself, "why does the viewer need to see this?" Better yet, "why does the viewer need to care about this?" Once you have those answers, you go and photograph the subject of interest. Be sure to capture as much images as possible. As you would want limitless options on selecting a final image to work on. Finally, you recap the photos and figure out which one you wish to work with. Other processes follow to make your work much stronger. Such as the artist statement. Chapter 2 outlines that the artist statement as a "general statement about the type of work" the artist made [pg. 16]. You want the statement to short and sweet to the point. You also want the statement answer any underlying questions the viewers may have regarding your work. To better develop the statement, you want to avoid GRASP. Generalization, reticence, art-speak, self-importance, and past tense. 

    Another thing to think about is the work's coverage. How will you get the work out there? The best method outlined in the chapter is the internet. Such modes include: websites, blogs, social media, and digital branding. Whatever we do, we are encouraged to include a bio about ourselves. We are pushed to give  details about ourselves and why we make art.